To remain at the top of her business and provide a first-class service Sara runs a number of child related courses throughout the year that she welcomes all her registered candidates to join.
Today I chat to Sara about her business, her success and where her future lies:
Q – Why an au pair/nanny business?
Sara – “Having my own businesses came naturally to me. Being a determined person with a lot of drive, enthusiasm, energy, authority, having your own businesses seemed like the only option as a natural leader. When I came to the UK in 1998 I worked as an au pair and a nanny myself and saw a great opportunity to start a mediating/matching agency in London. Being Swedish, having lived all over the world as well as having connections all over Europe – I was used to doing business with European countries, cultures and people made sense. I see myself as a link between the English/Swedish/European cultures.”
Q – Do you see yourself as successful?
Sara - I believe that I am successful to an extent but I always want more. I am not the content type and want to improve myself and my businesses all the time. It also depends on how you define success…I like to think of myself as a driver, a survivor and hopefully an inspiration to others. You can really do anything once you put your mind to it and I am grateful everyday.
Q – Are you still ambitious?
Sara – “The first agency was only ever meant to be a start up point. My intentions were to start a third, fourth and hopefully more businesses within my lifetime. The more work I do, the more doors are being opened and more opportunities arise. I love the buzz and the feeling of starting something new and watching it flourish”.
Q – Was it hard to get started?
Sara – “Coming from a background with no financial support it was difficult to start up a company from scratch. Having said that, this is also, I believe one of the reasons why I am so driven. I know that I cannot fall back on anyone else as there is nobody to rely on except myself. This was instilled in me from a very young age and I believe is the main reason why I simply do not see failure as an option”.
Q – I’m sure you must have some tips for my women readers who want to start a business – what would they be?
Sara – “Believe in yourself, if you do, other people will too. Do not be afraid of going your own way. If you have a vision or an idea, go for it. I’m yet to meet a business woman who has failed if they have the drive, a great vision and the courage to follow their dreams”.
Q – Women usually always have to juggle their career and home life – yet men are never questioned on this – what are your thoughts?
Sara – “Men are not expected to be as “multi-dimensional” as us women are. Women are meant to be great at their jobs, in charge of their children, household, attend the gym whilst having a busy and rewarding social schedule. I think there is a fundamental belief or thought process in people that men are meant to be good and successful at their jobs and that’s it!”
Q – Do you have any role models?
Sara – “I look up to people that are individuals, people that have come from nothing, gone their own ways and made an impact or a difference. People like Richard Branson, Madonna, and Sir Bob Geldof are the people I would stick on my list”.
Q – Do you have someone who supports you in your business and do you see this as part of your success?
Sara – “My partner is extremely supportive and loves the fact that I am driven, motivated and ambitions. We often chat about future ventures and business plans. I support him back with his future ideas and he appreciates the fact that I have a lot of experience and concrete advice that I can share with him”.
Q – Are you a believer in luck or is it just hard work?
Sara – “Mainly hard work, I would not be where I am today if I hadn’t worked as hard as I have. In my case I believe that most of it is down to hard work. At the same time, I feel lucky to be surrounded by a number of influential people and to have an excellent support network”.