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Shop Safely on the Internet

Practice safe shopping with Symantec

women_with_pc.jpgMany of us go online several times a day—we might email a friend, order our groceries, download some music or share some photographs. And each time we log on, our identities are at risk. Sadly, there are people out there trying to gather enough of our personal information to create a virtual clone of who we are. They can sell this to others or use for themselves, perhaps even opening lines of credit in our names. This is why identity theft is such a hot topic.

Almost all of us take a number of steps to protect our identity in the offline world. We don’t write our PIN numbers down in obvious places, we store our passport somewhere safe, and we have important documents sent by recorded mail. But even if you have your paper trail covered, the Internet presents a whole other arena for identity thieves to operate. Fortunately, most precautions are common sense. If you want to reduce your exposure to identity theft, incorporate these steps into your regular routine.

Learn to spot phishing scams. For example, by using of fake emails and Web sites to pose as legitimate organisations, phishers trick people into divulging passwords, credit card numbers, and other sensitive information. These counterfeit emails and Web pages are almost indistinguishable from the real thing; so be extremely cautious with online requests for important information. And remember, legitimate organisations like banks will NEVER ask you to verify personal information over the Internet.

Be cautious with email. Many phishing scams use spam email as part of their deception; so get a good security software product to reduce your exposure to misleading emails. And because email and instant messaging services aren't always secure, never use them to exchange sensitive information.

Password-protect all your computers, laptops, PDAs and phones. Use unique user names and passwords, combining letters with numbers and special characters. DON’T use the same password for every account!

Try to minimise the amount of personal or financial data on your computer. That way if your laptop or computer is stolen or hacked, you'll have less exposure to identity theft.

Use a firewall. A good firewall programme hides your computer from hackers, gives you control over all Internet traffic on your computer, and automatically blocks intruders who may try to get at sensitive data.

Buy antivirus software and update it regularly. A good virus protection tool will protect your data from viruses, Trojan horses, and other malicious code.
Never open an email or IM attachment unless you know who sent it and what's inside.

Install an antispyware programme. While a lot of spyware programmes simply monitor your Web-surfing habits, some are used for malicious purposes, including monitoring every press of the keyboard.

Your identity is an irreplaceable possession, and if someone steals it, you may find yourself dealing with a whole raft of problems. But use your head and follow the advice above and you can surf the internet safe in the knowledge that your identity is safe and secure.

Learn how backing up your data is one of the smartest moves you can make

Think of all the data on your computer; photographs, music, financial documents, work-related documents, the list is endless. That’s some pretty important and often irreplaceable data sitting in one place. As well as securing ourselves and our computers online, you also have to factor in that accidents or unfortunate incidents like a burglary can occur. For the same reason we have insurance on things like our home, car and health, backing-up your computer data is a simple way to get total peace of mind. These are things we often put off to tomorrow, but just think of the hassle and how upset you’d be if you lost all that data.

Fortunately there are plenty of ways to backup your data. The most common is to copy files onto discs, DVDs, USB sticks or external hard drives. Whilst an effective, cheap, and simple method, it does have its drawbacks. Once you’ve copied all your important data onto say a number of DVDs, where are you going to store it? Probably near your computer leaving them just as vulnerable to a burglary or fire.

An increasingly common service available to the consumer is something called online or ‘cloud’ backup. This simply means that you can choose to have your important data stored online in a totally secure manner, easily accessed from a password-protected website. Norton from Symantec recently launched NOBU (Norton Online BackUp) which allows backup of data from up to five computers to one central storage location, and that then allows that data to be restored to any location of your choosing.

It’s best to think of backing up data as like securing your home. You have a number of lines of defence: you have locks on the doors and windows and you know the police will try and catch any burglars or intruders, but you still have home insurance because it doesn’t hurt to have the extra protection for something so important.

Learn how to spot the places on the web you should avoid browsing and shopping in

Shopping online is a great way to save time and money. These days, shopping online is very secure, so long as you’re careful. You may not believe it, but the man who effectively invented the internet, Sir Tim Berners-Lee, recently admitted that he too had fallen foul of shopping online at a dodgy website! But fortunately there are plenty of simple steps to take to ensure a safe and secure shopping experience.

Start by shopping only with web sites or e-merchants who offer secure transactions. Some web sites are “certified secure” and display a certificate either on their homepage or at checkout. The certificate is issued by a variety of organisations including
Verisign, DigiCert, and Go Daddy. What it means is that the web site offers SSL (Secure Sockets Layer) security. Other web sites offering SSL security simply post the words “Secure Transaction” or “We offer Secure Sockets Layer (SSL) technology,” often shown with a padlock icon. If your e-merchant doesn’t offer SSL security, you should probably shop elsewhere.

There are so many places to buy products online, how can you find the best ones? In the real world, you might ask a friend for a recommendation. In the online world, shopper recommendations fulfil the same function. There are a number of large web sites, including
Google, Yahoo, MSN, Amazon, and CNET, among many others that provide search and access to multiple shopping sites. In addition to being useful for comparison shopping, each of the shopping sites is rated for customer satisfaction, and you can read individual shopper reviews for each site. You can learn whether the site delivers the right product, on time, how they handle returns, and so on.

Another smart online shopping tip is this: use your credit card when you shop online, not your debit card. Why? Credit cards usually offer buyer protection against fraud, lost shipments, broken merchandise, and other problems. Check to make sure yours does.

But is there a way to avoid even clicking through to potentially unscrupulous websites and shopping vendors? Put simply, yes. Many online security products offer services that mark websites with a safety warning. For example Norton from Symantec’s recently launched all-in-one security product Norton 360v3 includes Norton Safe Web. With this feature, results from the most popular search engines are marked, to show a user sites that are safe and those which are not. In addition, it includes extra info for ecommerce sites about the reputation and competence of the web site.  All of this means that, even before a user visits a web site, they have information and guidance to help keep them out of harm’s way.
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