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The Rise of the Single Wealthy Woman! We speak to Susie Ambrose the CEO of Seventy Thirty an exclusive introduction agency for affluent people. Susie deals with the richest men and women in England who are busy building businesses – but who don’t have the time to find partners. Why do you think there are so many single wealthy women?
Findings of a study by the Centre for Economics and Business Research was published by Investec Private Bank (in July, 2005) and revealed that, in the UK, there are now 25% more female than male millionaires aged between 18 and 44. Currently women own 48% of the national personal wealth. Obviously the increased financial success comes at some cost (such as extended working hours leading to reduced opportunities to socialise) and this clearly has an impact upon these women’s lives (only 60% of female millionaires under the age of 44 are married). Therefore these single, ‘cash rich, time poor’ women need to find a service that understands their circumstances and lifestyle, and can cater to their particular requirements. Seventy Thirty is an exciting and innovative matchmaking, personal head-hunting and networking service for wealthy, high net-worth individuals and has a unique approach to matching dynamic, interesting, and highly compatible partners who share a taste for the finer things in life. Who are your members and why do your members seek such a service? Our members are exceptionally high calibre men and women. They tend to come from successful business backgrounds, so we attract a lot of hedge fund managers, investment bankers, entrepreneurs, owners of multinational corporations and property developers. Some people join because they are very busy with work commitments, and therefore, don't have time to date lots of people to search for a long term partner. Other members, particularly those aged over 50, may have taken a step back from their work commitments so they have a lot of time to enjoy themselves and want to share the experience with someone special. Our members have limited opportunity to meet new people outside their current social group and they certainly do not find going out to bars or parties a sophisticated approach to finding a long term partner. Our members have the perfect opportunity to meet compatible partners who they may otherwise never have access to. Do your members only want to date wealthy people? Not necessarily! Our members are typically seeking a partner who is attractive, intelligent, energetic and fun. But, most importantly, their partner should have similar values, morals and attitudes to life. A lot of millionaires may consider themselves very fortunate in terms of building up a business that has become very successful, but underneath they may have had a fairly normal upbringing. For them, wealth in a partner is not important. How difficult is it to find a perfect partner on our own? It becomes difficult after 28 and 30 as we become more choosey and simultaneously more focused on our careers. People tend to spend lots of time with their colleagues or business associates. They spend lots of time travelling and attending meetings so have no time left to go out and meet new people. As we develop we become fussier and that eliminates a huge number of people. People also have a tendency to fall into the trap of always going for the same type of partner, even though they are clearly not compatible. We help members to be more objective about identifying what sort of person they would be truly compatible with. What advice would you offer to those that are yet to be 'hitched'? The best advice that I can give is that individuals carefully consider their expectations to make sure they are realistic and take time to reflect and separate what is important and what is not when looking for a suitable husband or wife. It is also important that relationship goals, background and lifestyle are matched and that the physical attraction is present. Most importantly they need to be aware that once they find the right partner for them they should be prepared to put the effort in to make things work. |
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